Design and own end-to-end campaign workflows in Salesforce Marketing Cloud (SFMC), including segmentation, AMPscript scripting, dynamic content, and multi-channel execution.

Translate Figma files into responsive templates using HTML/CSS and modular code structures. Build new components as needed—no drag-and-drop-only experience.

Implement rigorous QA and UAT processes. You'll manage your own work, test environments, and results tracking.

Define and refine audience targeting strategies using behavioral, transactional, and preference-based data.

Ensure accurate, on-time delivery of complex campaign executions (email, push, SMS), with versioning and localization as needed.