Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications

Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality

Designing and implementing automated marketing campaigns, workflows, and customer journey

Using Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages

Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization

Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys

Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development

Conduct transition briefing - communicate commitments and expectations in preparation for deployment